Pierre Prévot decides to take over the Parisian company in 1964 and in 1976, when the CEO retires, his son Jean-Mathieu Prévot takes the head of O.A.L.
These are the first steps into the high-end upholstery fabric market and the cut-sales business. This take-over outlines the conquest of a new market with its prestigious products and its distribution rules.
In 1990 Jean-Mathieu relocates the headquarter from Paris to Thann. In order to highlight the new spirit of the company, he decides to retitle the collections as the name of his eldest daughter: AMÉLIE PRÉVOT.