Our history


The distribution of foreign brands and textile wall covering

In a more and more international environment, CASAL is regularly approached to distribute in France collections coming from foreign brands. In 2011, after the take-over of the company S.A.T. which had a solid distribution network, CASAL starts selling some European brands of upholstery fabric with the signature CASAL DIFFUSION on the French market. Clarke & Clarke, Englisch Dekor, Alessandro Bini and Swal are still in the CASAL DIFFUSION range to this day.

Thanks to S.A.T., CASAL extended its product offer with double width fabrics for the textile wall covering market. The company Clara Lander joins the group and allowes CASAL to present perfectly adapted products for this specific use.

By the end of 2014, after 40 years, Mr. Jean-Mathieu Prévot passes the tradition down to his son Pierre-Edouard Prévot, now CEO of the company. He represents the 6th generation at the head of the firm established in Thann, 175 years ago.